
PET ADOPTION CAMPAIGN HITS THE ROAD

St. Hubert’s is taking its pet adoption campaign on the road with
digital billboards! The billboards are on display through February on some of
the heaviest-traveled interstate highways in the country. Watch for them on
Routes 80, 280, 287, 78 and the NJ Turnpike.
Created pro bono by Branchburg, NJ-based Mint
Advertising, and made possible by a generous donation from Clear Channel
Outdoor, the campaign highlights the mutual benefits of pet adoption and
ownership by conveying the companionship qualities of cats and dogs that are
similar to those we look for in people. The campaign features engaging photos of
pets and headlines such as: “Not Into The Bar Scene”; “Great Listener”; and
“Good In Bed.”
“These billboards will help us reach millions of
people on the roadways with our message about the joy homeless pets can bring to
people’s lives,” said St. Hubert’s President Elizabeth McCorkle. “There’s no
doubt that the benefits of adopting a homeless pet can be mutual.”
Special thanks to Mint Advertising, Clear Channel
Outdoor-- which donated the billboard space-- JL Media of Union, NJ, and
Generation Outdoor of New York City for making the billboard campaign possible.
“Without the generosity of these companies, this
high-profile campaign would not have been possible,” added McCorkle.
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